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Thursday, August 11, 2005

Feminine Touch at Home Depot

Saw this on the news... went looking for information online but information I found and read are not related to the news I saw last night.

Home Depot is talking about modifying its interior structure to appeal female customers. They are talking about lowering the shelves, adding brighter lights and widening the aisles.

I wouldn't have mentioned this if widening the aisles wasn't mentioned. Is it about women's hips or how women, despite their size, psychologically need more space? There are men with bigger shoulders than women's hips or men who prefer a lot of space, too. I wonder why or how differences in interior structure could affect genders?

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that's so lame. pfft. its not appealing to me - more of a turn off:)

exactly!

what were they thinking?

really? I don't think so... think of it, a lot of women out there are PINK, KWIM? honestly, this is a good way to encourage women to make their own things, to build their own things... let's say, it's more of breaking the glass ceiling through using a pink path, instead of yellow.

heh, pink path :)

actually, what does widening the aisles have to do with feminine needs? Lowering the shelves are understandable, brighter lights are appealing for sure...

Home depot aisles are already wide enough.. wider than the ones in walmart or michael's crafts.

true... did they explain why? i doubt it it due to the wide ass theory but it gotot be something else... may be women like bigger space when it comes to thinking or brewing ideas?

Either they didn't explain or I missed the part if they did explain. That's why I went online for more information. I just saw the statement and the interview about it.

I found this link but it's old... and didn't mention the aisles. http://www.keepmedia.com/pubs/
BusinessWeek/2004/08/16/
522504?extID=10037&oliID=229

And here's the other interesting link about female employers and leaders. http://www.tomorrowtoday.biz/
leadership/a_brave_new_world_
for_women__4.htm

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